'Search online for 'skin cancer' and you'll be greeted with a wash of moles on White skin. Develop an idea that not only raises awareness of skin cancer, specifically melanoma, in people of colour around the globe, but also helps to drive diagnosis to allow people to receive the treatments they need.'
The Sole Campaign aims to raise awareness for melanoma by inviting individuals to check themselves during showers. Through research I found that the sole of the feet are the most common area for people of colour to develop melanoma. To encourage people to check themselves there is a Spotify playlist to recommend listening to 2 songs whilst checking (overall 5 minutes).