I was approached by a local company who had already existing labels and visuals for their current brand. I wanted to be able to unite their business with a new logo that umbrellas all of these products with an overarching title of the creator. The label has two meanings depending on if you look at the colour or the hierarchy or the point size (Mama K’s and sriracha are the same colour, but it also reads ‘Mama K’s chilli kitchen’ which is how it was read on the client’s previous labels).